This is a wooden button that was a sendaway premium for the "Terry & the Pirates" radio show, sponsored by the Quaker Oats Company. Kids would send in two boxtops to become the good luck mascot of a B-25 bomber pilot. They received the button and an 8x10 color photo of a B-25.
A button like the one shown above recently sold for $10. In 2011, a similar button along with the picture, envelope and instructions sold for $86. According to two sources, recipients would also get their name on a roll of microfilm that would be carried in a real B-25. The microfilm read "Good luck and drop one on the Japs and Nazis for me." I'd like to believe it...but wow!